There are numerous fields that make use of illustration. One among those fields is advertising. Visual images play a very important role in capturing the attention of the public. Illustrations are included in advertising in order to put a message or two to the audience. It persuades the target audience to have a look at the advertisement.
But sometimes illustrations can back fire. This is because the advertisers will concentrate more on illustration than the message. You are conveying a message through an advertisement to the audience. So the focus is on the message. Illustration is an element needed to carry that message to the target audience. If the advertiser concentrates more on the illustration then the purpose of the advertisement will be lost. Always remember that you are promoting something by means of illustration.
To avoid such mistakes you must keep the basics in mind. You should be well aware of your target audience. You must also have a clear idea on how to approach your target audience. Your target audience may belong to different age group, gender, size, shape, etc. Since you are concentrating on a specific group of audience you have to convey the message with clarity and precision. It is very important to know the audience to whom you are sending the message.
When you look at an advertisement crowded with illustration how will you feel? It is sure that people won’t even look at it. Using illustration does not mean that you have to fill the advertisement with maximum number of illustrations. While including illustration in your advertisement make sure that you use minimal illustrations as possible. Using too many illustrations may confuse your audience. Some times one good illustration will suffice.
If you are using text in your advertisements then try to use less text as possible. The colour of the text should not be the same as the background. Use minimal number of words to stress your point. The text should be readable and clear. Make sure that you use the right words to convey the message to the audience. Long and elaborate texts can irritate the readers. This is the same in the case of illustration. The illustration has to stand out from the background.
You should know where to place the elements used in the advertisement. The best position is the centre of the advertisement. You don’t want your customers to get irritated when they look at the advertisement. Keep the illustration and the text in the middle of the advertisement. This makes it simple for the audience to read.
Check every detail in the advertisement before uploading or printing it. Make sure that all the details included in the ad are correct. Relate with the marketing department and get their opinion about the ad. It is not possible to make correction to the ad. By getting reviews you can make corrections to the ad before it goes on line or on print. The success of your advertisement will be decided when people respond to it. So collect the feed back. Be equipped with the skill and techniques need to create eye-catching ads to woo the target audience.
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