Modern Illustration vs. Traditional Illustration

There is no denying that technology has changed the world and changed the way we conduct our personal and professional lives. Digital technology and computers have changed the way we communicate, live and work. Just like other businesses, the illustration industry has also undergone radical changes in the past decade due to technological advances. Illustrators have had to rethink traditional practices, Continue Reading

Different Perspectives In Drawing Illustration

Different Perspectives in Drawing Illustration The main goal of illustration is to make a good mental impression on the minds of the viewers or readers especially when it is a 3-dimensional figure. For example, when you look at an object that is nearer it will appear larger. And when an object is far it appears small in size. Using 3-dimensional illustrations you can create this kind of an effect. Continue Reading

Role Of A Freelance Illustrator In Corporate Sector

The main operational area of freelancing is designing and illustration. Illustrators find it beneficial to work all by themselves than working for a company. Through freelancing illustrators can create their own designs and sell it by marketing through the internet or by means of direct marketing. Illustrators earn more through freelancing compare to working as a regular employee for a company. If Continue Reading

3D Animated Website Designing

Almost all the websites need illustration. Why is illustration used so extensively while creating a website?Illustrations help to break up long paragraphs to small sections to provide more readability. It makes it more interesting to read. So, how to choose the right illustration to design your website? Web designing has gone through tremendous change. You can say that this is the latest generation Continue Reading

Importance of Medical Illustration

Medical illustration is a unique creative process; a harmonious collaboration of science and art. It is a profession that can be listed within the field of biomedical communication and as such requires specialised skills and training. Medical illustrators need to have the technical knowledge to understand complex information and communicate it as clear and accurate images. Uses of Medical Illustrations Medical Continue Reading

Importance Of Illustration In Advertising

“A picture is worth a thousand words.” Everyone in the advertising circles is familiar with these astute words. While many advertisement campaigns owe their success to effective use of illustrations, there are numerous others which have floundered due to faulty utilization of illustrations. Visual images are the first step to grabbing the attention of the target audience. And it is only by Continue Reading

How To Build Your First Graphic Design Studio

There is one thing that every graphic illustrator desires for. Can you guess what is it? It is the keen desire for setting up a small graphic design studio. It is one of the dreams that a graphic designer sees in order to become a complete professional. By owning a studio of his own a graphic designer outgrows from a freelance graphic designer to a full time professional. Are you holding back yourself Continue Reading

Use Of Graphic Illustration In Marketing Materials

When a company launches a new product or reinvents a product they need to promote it in the market. To get a strong hold in the marketplace companies use creative and innovative methods. This can range from simple marketing strategies to the most complex ones. In case of companies with fewer budgets there are several inexpensive marketing tools. For advertising the product companies use almost all Continue Reading

Career Opportunities For Illustration Designers

Illustrations are usually meant to accompany the content of newspapers, magazine articles, story books, websites, children’s books, educational books, journals, newsletters, brochure, flyers, etc. the purpose of the illustration is to simplify the content. If the content is followed by an illustration it provides better understanding to the reader or the viewer. Do you have the talent to draw and Continue Reading

New Way To Use Illustration Design For Technical And Marketing Publications

Communication, external and internal, is very important in the world of business. This is why companies rely on technical and marketing publications. The publications brought out by companies need a lot of attention since they are a great source of communication. Marketing publication connects the company with the market and the technical publication is meant for the employees of the company and the Continue Reading