Importance Of Illustration In Advertising

“A picture is worth a thousand words.” Everyone in the advertising circles is familiar with these astute words. While many advertisement campaigns owe their success to effective use of illustrations, there are numerous others which have floundered due to faulty utilization of illustrations. Visual images are the first step to grabbing the attention of the target audience. And it is only by Continue Reading

Use Of Graphic Illustration In Marketing Materials

When a company launches a new product or reinvents a product they need to promote it in the market. To get a strong hold in the marketplace companies use creative and innovative methods. This can range from simple marketing strategies to the most complex ones. In case of companies with fewer budgets there are several inexpensive marketing tools. For advertising the product companies use almost all Continue Reading